Do I need a website?

Do Small Businesses Need a Website? What If I Only Have a Facebook Page?

Most small businesses benefit from a website, even with a Facebook page and a Google Business Profile. Those are useful, but you do not control them, and neither is built to explain your business the way your own site is.

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Included with every Aileron Marketing website

Tailored, mobile-friendly design
Fast hosting with global CDN delivery
Active security and monitoring
Routine updates handled for you
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Website vs. Facebook page vs. Google Business Profile

Each one does a different job.

	Website	Facebook page	Google Business Profile
You control it	Fully	No, the platform sets the rules and layout	Partly, Google controls the format
Explains your services	Yes, with a page for each service	Briefly	Briefly
Shows up for local searches	Yes, with the right setup	Sometimes	Yes, in Google Maps and local results
Works for people without an account	Yes	Often prompts a sign-in	Yes
Builds a long-term asset	Yes	No	No

What a website gives you that the others do not

A home you own

Your domain, content and design are not at the mercy of another company’s changes.

Room to explain

Service pages, areas served, FAQs and pricing details help customers choose you.

A place to send people

Business cards, trucks, invoices and ads all need one clear address.

Easy contact

Tap-to-call buttons and a simple request form turn visits into messages.

Credibility

Many customers check for a real website before they trust a new business.

Support for local search

Google uses your website to understand what you do and where you do it.

When you can wait

If you are testing an idea, get most customers by word of mouth, and have no need for people to find you online, a Facebook page and Google Business Profile can carry you for a while. The moment you want to be found by strangers searching for what you do, a website becomes the next step.

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Aileron Marketing builds, hosts, secures and updates your site for $399 setup and $99 per month. See what a small business website costs or what is included.

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Frequently Asked Questions

Can I use Facebook instead of a website?+

You can start there, but you do not control the platform, and it is harder to explain services, show areas served and appear in local searches. Most businesses use Facebook alongside a website, not instead of one.

Do I need a website if I have a Google Business Profile?+

A Google Business Profile helps people find you in Maps and local results. A website adds the detail customers read before they call, and gives Google more to understand about your business.

What is the cheapest way to get a website?+

A DIY builder is the lowest upfront cost but takes your time. See our cost guide for how the options compare.

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