Website checklist

What Pages Does a Small Business Website Need?

A small business website does not need dozens of pages. It needs the handful that answer a customer’s questions quickly: what you do, where you do it, whether you can be trusted, and how to reach you.

Get Started See What’s Included

Included with every Aileron Marketing website

Tailored, mobile-friendly design
Fast hosting with global CDN delivery
Active security and monitoring
Routine updates handled for you
Live in 10 days

The pages most small business websites need

Page	What to include
Home	What you do, where you do it, a clear phone number or contact button, and reasons to choose you
Services	One page per main service, in plain language, with photos if you have them
About	Who you are, how long you have been in business and any licenses or certifications
Contact	Phone, email, address or service area, hours and a simple request form
Reviews or testimonials	Genuine quotes from real customers, with their permission
Service areas	The towns or regions you serve, written for people, not just search engines
Gallery or past work	Photos of finished jobs, with short captions
FAQ	Answers to the questions customers ask before they call
Privacy policy	Required if your site collects contact details through a form

Features that matter more than extra pages

Works on phones

Many local searches happen on a phone, so the site must be easy to use on a small screen.

Tap-to-call

A visible call button saves customers from typing your number.

Fast loading

Slow pages lose visitors before they see anything.

Secure connection

A security certificate (https) is expected by visitors and browsers.

Clear contact form

A short form that sends requests straight to you.

Easy to update

You should be able to change hours, prices and photos without a project.

Want these set up for you?

A managed website from Aileron Marketing includes the pages and features above, set up for your trade and your town. See what is included.

Get Started

Frequently Asked Questions

How many pages should a small business website have?+

Many local businesses do well with five to ten well-written pages. Quality and clarity matter more than page count.

Do I need a blog?+

Not to start. A blog can help over time, but your core pages and Google Business Profile come first.

Should I list my prices?+

You do not have to. Many owners explain what affects price and invite a quote request instead.

Keep Reading

Do Small Businesses Need a Website? What If I Only Have a Facebook Page?

Most small businesses benefit from a website, even with a Facebook page and a Google Business Profile. Those are useful, but you…

How Long Does It Take to Build a Small Business Website?

A small business website can take a weekend with a DIY builder or several months with an agency. The biggest factor is…

How Much Does a Small Business Website Cost?

The honest answer is anywhere from under $300 to well over $10,000, depending on who builds it and who looks after it…

Local SEO for Contractors and Service Businesses

When someone searches for a plumber, roofer or electrician nearby, Google shows a map and a short list of local businesses first.…

Get a Complete Small Business Website

Tell us about your business and your managed website goes live in 10 days.

Get Started See Link Ignition