Website redesign

When Should a Small Business Redesign Its Website?

You do not need to redesign a website every few years just because it is old. You do need to act when it is hard to use on a phone, slow, out of date, insecure or difficult to change.

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Signs it is time for a redesign

It is hard to use on a phone

Tiny text, pinch-and-zoom menus or buttons that are hard to tap.

It loads slowly

Visitors leave pages that take too long to appear.

The information is out of date

Old services, prices, hours or photos undermine trust.

You cannot change it

If every edit needs a developer, small changes never get made.

Browsers warn about security

A missing security certificate or outdated software is a risk to you and your visitors.

It no longer matches your business

New services, a new name or a new look all point to a refresh.

When updates are enough

If the site is fast, works on phones and mostly says the right things, updating text, photos and a few pages may be all you need. A redesign is worth considering when the problems are in the structure or the technology, not just the wording.

How to replace a website without losing what works

1

Keep your domain

It is your address, and your reputation lives there.
2

Save your content

Copy your text, photos and customer information before anything changes.
3

Keep useful page addresses

If a page address changes, redirect the old one to the new one so visitors and search engines land in the right place.
4

Launch and check

Test forms, phone links and mobile layout before you announce the new site.

Replace it with a site we look after

Aileron Marketing can build your new site and handle hosting, security and updates for $399 setup and $99 per month. See what maintenance and hosting involve.

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Frequently Asked Questions

How often should I redesign my website?+

There is no set interval. Review it every year or two, and redesign when it stops serving customers, not just because of its age.

Will a redesign hurt my search visibility?+

It can if page addresses change without redirects or content is removed. A careful move keeps what already works. No one can guarantee how Google will treat a changed site.

Can I keep my domain name?+

Yes. Your domain stays yours and can point to the new site.

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